{"product_id":"9781394445233","title":"Switch Thinking The 2-Minute Switch to Boost Your Creativity, Energy and Focus","description":"\u003ch1\u003eSwitch Thinking\u003c\/h1\u003e\u003ch2\u003eThe 2-Minute Switch to Boost Your Creativity, Energy and Focus\u003c\/h2\u003e\u003ch3\u003eKen Hudson\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Personal Success\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe mental flexibility to handle anything and get unstuck — built in just two minutes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost performance advice focuses on what to do before or after high-stakes moments. You prepare thoroughly beforehand. You debrief and reflect afterward. But when the interview question catches you off guard, the presentation goes sideways or the difficult conversation turns tense — right there, in the middle of it — you're on your own. And that gap is exactly where this book begins.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eSwitch Thinking,\u003c\/i\u003e creativity expert Dr Ken Hudson reveals the skills you can use to shift your mindset in even the most challenging situations. Built on 20 years of research and the latest brain science, Hudson's proven system helps you change effortlessly between two very different modes: structured and imaginative thinking. You'll discover the mental flexibility you need to unlock sharper decision making, faster creativity and real confidence under pressure.\u003c\/p\u003e \u003cp\u003eWhat you'll take away:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eA 2-minute 'thinking switch' you can use immediately — no prep time, no long learning curve\u003c\/li\u003e \u003cli\u003eTools to change your perspective and see challenges from a new angle, including tools for neurodivergent minds\u003c\/li\u003e \u003cli\u003eA method that will help you break through when you feel blocked, frozen or in a mental rut\u003c\/li\u003e \u003cli\u003eStrategies to combine switch thinking with AI for smarter, more creative problem-solving\u003c\/li\u003e \u003cli\u003eA portable framework you can use alone, in conversation and with your team.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eStop letting critical opportunities pass you by. Train your brain to switch your thinking and watch your impact grow.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eDR KEN HUDSON\u003c\/b\u003e has a PhD in Organisational Creativity. A global bestselling author, he has worked with leaders of some of the biggest brands in Australia and Asia, helping them to think differently, solve complex problems and develop breakthrough innovations.\u003c\/p\u003e \u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 October 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394445233\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":46536424521868,"sku":"9781394445233","price":21.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394445233_fcef57ca-e26f-4660-8fde-56c21829b698.jpg?v=1781092325","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394445233","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}