{"product_id":"9781394439805","title":"Generative Engine Optimization: The Definitive Guide to AI SEO","description":"\u003ch1\u003eGenerative Engine Optimization: The Definitive Guide to AI SEO\u003c\/h1\u003e \u003ch2\u003eHudgens, Ross\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOptimize your content for AI answer engines and protect your organic traffic\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAs 77% of ChatGPT users now treat it like a search engine, traditional SEO alone no longer secures brand visibility. \u003ci\u003eGenerative Engine Optimization (GEO): \u003cb\u003eThe Definitive Guide to AI SEO\u003c\/b\u003e\u003c\/i\u003e, by Siege Media founder Ross Hudgens, is a practical guide to optimizing content for AI SEO and answer engines including ChatGPT, Google Gemini, Perplexity, and Claude so your brand appears positively in LLM-generated responses.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eGenerative Engine Optimization (GEO)\u003c\/i\u003e covers the practice of structuring content so it performs well inside LLM-powered systems that generate responses rather than retrieve links. Hudgens draws on experience driving organic growth for clients like Adidas, HubSpot, Instacart, and TripAdvisor to show how SEO practitioners and marketing leaders can modernize their search programs and drive measurable sales through AI SEO tools.\u003c\/p\u003e \u003cp\u003eReaders will also discover:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eActionable strategies for increasing how often AI tools mention your brand positively in generated responses\u003c\/li\u003e \u003cli\u003eTechniques for adapting existing SEO and content marketing workflows to account for LLM-driven search behavior\u003c\/li\u003e \u003cli\u003eMethods to future-proof your organic growth program as traditional search engine traffic declines across industries\u003c\/li\u003e \u003cli\u003eGuidance for marketing leaders on evaluating and implementing GEO practices across content, PR, and affiliate teams\u003c\/li\u003e \u003cli\u003eReal-world approaches from an agency that has driven organic growth for blue-chip brands like Airbnb and HubSpot\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIdeal for SEO practitioners, marketing leaders at technology companies, CMOs, and content marketers, \u003ci\u003eGenerative Engine Optimization (GEO)\u003c\/i\u003e provides the frameworks needed to modernize search programs, secure brand visibility inside AI answer engines, and stay ahead as consumer search behavior shifts toward large language models.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-11-24\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781394439805\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: cm xcm\u003c\/p\u003e \u003cp\u003ePages: \u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47187832668300,"sku":"9781394439805","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394439805.jpg?v=1779038037","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394439805","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}