Find easy-to-follow coverage of microeconomics basics

Microeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applications that make microeconomics make sense to everyone. This guide tackles a question that drives much of the world around us: how do people and firms make economic decisions every day?

This useful resource transforms intimidating economic theory into understandable, practical knowledge—covering everything from consumer behavior and company decision-making to market structures and welfare economics.

You’ll find:

• Understand consumer theory, inputs and outputs, welfare economics as a whole and more
• Coverage of making economic choices under uncertainty, with info explaining decision-making in unpredictable situations
• A look into trade and comparative advantages, showing how microeconomics drives global commerce

Perfect for college students taking microeconomics courses looking for a reliable study companion, business professionals trying to better understand market dynamics, and everyday people who just want to understand the world a little better, Microeconomics For Dummies will help you understand why prices change, markets fluctuate, and businesses behave the way they do.

Lynne Pepall, PhD, is Professor Emerita at Tufts University, where she served as Dean of the Graduate School. Her research in industrial organization appears in major economics journals. She’s a co-author of Industrial Organization: Contemporary Theory and Empirical Applications.

Manzur Rashid, PhD has taught economics at UCL, Cambridge University, New College of the Humanities, and Charterhouse.

Peter Antonioni teaches in the Department of Management Science and Innovation at University College London.