{"product_id":"9781394407545","title":"Outbrand: The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition","description":"\u003ch1\u003eOutbrand: The 15 Essential Marketing Principles to Outthink, Outmaneuver, and Outlast Your Competition\u003c\/h1\u003e \u003ch2\u003eAarons, Chris\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFifteen principle-based strategies that separate digital marketing leaders from algorithmic sameness\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eWhen AI has commoditized ”good enough” marketing and every competitor uses the same tools, strategic clarity becomes the differentiator. In \u003ci\u003eThe Digital 15: Immutable Principles Every Marketer Must Know\u003c\/i\u003e, Chris Aarons, Wall Street Journal bestselling author and UT Austin marketing professor, delivers fifteen battle-tested principles drawn from 25-plus years transforming brands like Amazon, Cisco, and Coca-Cola. \u003c\/p\u003e\u003cp\u003eRooted in human psychology and behavioral insights, \u003ci\u003eThe Digital 15\u003c\/i\u003e provides a principle-based operating system that transcends platform changes and algorithm updates. Each principle is supported by real-world case studies from category-defining brands including Liquid Death, Oatly, British Airways, and Wendy's, plus actionable tools such as the Digital 15 Implementation Canvas and competitive positioning frameworks. \u003c\/p\u003e\u003cp\u003eReaders will also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCustomer journey mapping tools and alignment checklists that transform strategic principles into consistent daily marketing execution\u003c\/li\u003e \u003cli\u003eFrameworks for creating content so valuable that audiences would willingly pay for it, building lasting brand authority\u003c\/li\u003e \u003cli\u003eGuidance on establishing the right brand identity before launching any digital initiative or campaign\u003c\/li\u003e \u003cli\u003eReal-world case studies showing how category-defining brands built sustainable competitive advantage through principle-driven marketing\u003c\/li\u003e \u003cli\u003eA strategic operating system designed to outlast short-lived algorithmic trends and platform-specific tactical playbooks\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten for startup founders, corporate executives, and marketing professionals seeking more than marginal improvements, \u003ci\u003eThe Digital 15\u003c\/i\u003e provides the strategic foundation to build marketing that earns attention, drives engagement, and creates sustainable competitive advantage beyond algorithmic trends and tactical playbooks.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Wiley\u003c\/p\u003e \u003cp\u003ePublication Date: 2026-09-29\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781394407545\u003c\/p\u003e \u003cp\u003eDOI: \u003c\/p\u003e \u003cp\u003eDimensions: cm xcm\u003c\/p\u003e \u003cp\u003ePages: \u003c\/p\u003e ","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45414545719436,"sku":"9781394407545","price":27.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394407545","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}