{"product_id":"9781394401765","title":"Assetization Inside the Trillion-Dollar Investing Revolution","description":"\u003ch1\u003eAssetization\u003c\/h1\u003e\u003ch2\u003eInside the Trillion-Dollar Investing Revolution\u003c\/h2\u003e\u003ch3\u003ePatrick Loepfe | Philippe A. Naegeli | Tom Lyons\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ Wealth Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA bold new look inside the trillion-dollar investing\u003c\/b\u003e\u003cb\u003e revolution currently reshaping how financial products are made and who gets to invest.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMost investors and financial advisors believe the market offers endless opportunity. Yet in reality, standard investment products capture only a narrow slice of the real economy. Trillions in value remain locked away—out of reach for all but the ultra-wealthy and major institutions.\u003c\/p\u003e \u003cp\u003eThe good news is that this is changing. Driven by advances in technology and financial engineering, pioneers the world over are transforming how financial products are made, what can be invested in, and who can access these opportunities.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eAssetization: Inside the Trillion-Dollar Investing Revolution\u003c\/i\u003e, a team of veteran fintech innovators—including the founders of the award-winning Swiss fintech GenTwo—provide an insider’s view of this collective movement to democratize investing and bring the creator economy to finance.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eInside, you’ll discover:\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy large parts of the global economy—and the investment opportunities they represent—are not accessible using today’s standard financial products.\u003c\/li\u003e \u003cli\u003eHow the barriers that have previously hindered investors and financial product creators in accessing these opportunities are coming down.\u003c\/li\u003e \u003cli\u003eWhat the emerging creator economy in finance looks like, and what this means for those prepared to make use of it.\u003c\/li\u003e \u003cli\u003eWhere innovation is already happening—through detailed research, use cases, and case studies from the cutting edge of this investment revolution.\u003c\/li\u003e \u003cli\u003eWhy this transformation is accelerating now, and what you can do to be part of it.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAs the authors show, markets around the world are shifting from a product-pushed system to a demand-driven one. Investors can now act on their convictions, and advisors and institutions can reinvent how they deliver value. Those who understand this moment will define – and reap the rewards of – the future of investing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eWho should read this book?\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInvestors eager to move beyond standard products and tap into the full spectrum of opportunities the real economy has to offer.\u003c\/li\u003e \u003cli\u003eWealth and investment advisors ready to shift from curators to creators in their client offering.\u003c\/li\u003e \u003cli\u003eFinancial professionals and institutions looking to future-proof their business models.\u003c\/li\u003e \u003cli\u003eEntrepreneurs, students, and policymakers wanting to understand the new infrastructure transforming the investment industry.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDon’t just imagine more open, accessible markets—\u003cb\u003esee how it’s happening and learn how to act. The treasure is out there. The pioneers are staking their claims. Will you join them?\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003ePATRICK LOEPFE\u003c\/b\u003e is the Founder and Chairman of GenTwo. A seasoned expert in structured products and investment banking with over 25 years of experience, he revolutionized financial processes throughout his career, including development of Vontobel’s groundbreaking Deritrade platform. Patrick founded d-struct AG in 2015 and is recognized as a key figure in Switzerland’s fintech industry. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePHILIPPE A. NAEGELI\u003c\/b\u003e is the Co-Founder and CEO of GenTwo. He brings over 30 years of international experience in trading, investment and merchant banking, corporate governance, and entrepreneurship. Philippe founded PAN Asset Management in 2007, establishing an international network of financial institutions and investment funds, and served as CEO and Managing Partner of Forstmann \u0026amp; Co. USA. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTOM LYONS\u003c\/b\u003e is responsible for communications and thought leadership at GenTwo. Originally from New York and educated at Columbia University, he moved to Zurich in 1994, where he worked in communications and marketing at Clariden Bank, Credit Suisse and UBS. He founded Lyons Communications in 2014, specializing in technology storytelling with an emphasis on fintech, blockchain, and emerging technologies. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e04 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394401765\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44421599101068,"sku":"9781394401765","price":38.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394401765.jpg?v=1780240857","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394401765","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}