{"product_id":"9781394396269","title":"Innovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit","description":"\u003ch1\u003eInnovation in Action: Unlock Curiosity, Creativity and Clarity with the DUCTRI Toolkit\u003c\/h1\u003e\u003ch3\u003eChristian Walsh | Vaughan Broderick\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Decision-Making \u0026amp; Problem Solving\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA proven framework to turn your best ideas into lasting change.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInnovation workshops generate plenty of ideas. What they don't generate is actual change. The problem isn't creativity - it's that most approaches don't help you identify the right problem to solve, and they stop at ideation, leaving you with a whiteboard full of possibilities and no path to delivery.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eInnovation in Action\u003c\/i\u003e introduces the DUCTRI Toolkit — a six-phase process (Discovering, Understanding, Creating, Testing, Resourcing, Implementing) refined through 300+ industry projects over ten years. Developed by innovation researchers and experts Christian Walsh and Vaughan Broderick, DUCTRI emphasises the two phases other frameworks ignore: Resourcing and Implementing.\u003c\/p\u003e \u003cp\u003eInside, you'll find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOver 30 field-tested tools with step-by-step guidance on what, why, when and how to use each one\u003c\/li\u003e \u003cli\u003eReal-world case studies from healthcare, technology, social enterprise and more — showing innovation in action across products, services and systems in diverse industries\u003c\/li\u003e \u003cli\u003ePractical frameworks for building the curiosity, creativity and clarity mindsets that drive lasting change\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a manager driving innovation, a consultant needing proven client tools, or a leader navigating organisational change, \u003ci\u003eInnovation in Action\u003c\/i\u003e provides a complete path from ideation to implementation. The tools are practical, the guidance is specific, and the approach actually works.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eCHRISTIAN WALSH\u003c\/b\u003e is a senior lecturer and co-founder of several businesses. He teaches and researches in innovation and helps executive MBA teams make lasting change. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVAUGHAN BRODERICK\u003c\/b\u003e is an innovation practitioner, educator and facilitator who helps startups and organisations navigate complex change. More at vaughanbroderick.com \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394396269\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45605039440012,"sku":"9781394396269","price":21.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394396269_5a083410-d20b-4b43-8a9d-3ac388560013.jpg?v=1780618039","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394396269","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}