{"product_id":"9781394395002","title":"Valuable and Visible Redefining Personal Branding by Leading with Impact Over Image","description":"\u003ch1\u003eValuable and Visible\u003c\/h1\u003e\u003ch2\u003eRedefining Personal Branding by Leading with Impact Over Image\u003c\/h2\u003e\u003ch3\u003eVanessa Errecarte\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Personal Success\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eYou’re tired. You’ve done everything right—and everyone else keeps getting chosen but you.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIf you feel overlooked and don’t know where to begin, \u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e\u003c\/b\u003e gives you a clear, simple way to change that.\u003c\/p\u003e \u003cp\u003eVanessa Errecarte, award-winning UC Davis MBA instructor and creator of one of the nation’s first MBA-level personal branding courses, teaches a different approach: A service-first personal brand, where your ideas make you memorable, your clarity builds credibility, and your ideas get you noticed and chosen before you ever have to chase them.\u003c\/p\u003e \u003cp\u003eThis is where most advice gets it wrong: The real problem isn’t a lack of talent or ability, it’s that you aren’t memorable yet.\u003c\/p\u003e \u003cp\u003eIn today’s AI-driven, digital world, where everything sounds polished and the same, distinction is what drives memorability. No algorithm hacking. No performance. No self-promotion required.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eEveryone says personal branding is about you. Everyone is wrong.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe best brands don’t talk about themselves.\u003cbr\u003e They help people think more clearly.\u003cbr\u003e They simplify problems.\u003cbr\u003e They share what they know.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\u003ci\u003eValuable \u0026amp; Visible\u003c\/i\u003e \u003c\/b\u003ehelps you do the same.\u003c\/p\u003e \u003cp\u003eInside, you’ll learn how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTurn your expertise into ideas people remember and repeat.\u003c\/li\u003e \u003cli\u003eShare your thinking in a way that builds trust and credibility.\u003c\/li\u003e \u003cli\u003eCreate visibility by helping others, not performing for them.\u003c\/li\u003e \u003cli\u003eBecome known for a clear point of view that opens real doors.\u003c\/li\u003e \u003cli\u003eCreate a pull effect to gain opportunities, clients, business and organizational growth, and more.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThis is a redefined personal branding method—one built on contribution, clarity, and original insight. Because when people trust you, they remember you, and when they remember you, they choose you.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eVANESSA ERRECARTE, MA, MBA,\u003c\/b\u003e is an award-winning lecturer and marketing consultant who created and teaches one of the nation’s only for-credit MBA courses in personal branding at the UC Davis Graduate School of Management. She also teaches an array of other popular marketing courses and has been twice named Teacher of the Year. A Poets \u0026amp; Quants “Best \u0026amp; Brightest” MBA honoree recognized her as a “favorite professor,” and she considers it one of her life’s greatest honors to be trusted by students as they chase their dreams.\u003c\/p\u003e \u003cp\u003eFor more than two decades, Vanessa has helped thousands of organizations and professionals clarify their value, stand out, and create meaningful impact. She is the founder of Marketing Simplified, a widely recognized consulting and training agency honored as Business of the Year, a frequent speaker at major industry events, and a contributor whose insights have appeared in the \u003ci\u003eFinancial Times\u003c\/i\u003e. Dedicated to service, she lends her expertise to multiple boards and philanthropic efforts. Outside of work, she’s happiest soaking up time with her family and friends…and earning the carbs she loves with her workout shoes.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e05 May 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394395002\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44752153510028,"sku":"9781394395002","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394395002_f1d93a86-7187-4243-bd3b-b7510ba58982.jpg?v=1780617587","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394395002","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}