{"product_id":"9781394378463","title":"Growth Engineering How to Build Systems That Drive Product Success in an AI-Driven World","description":"\u003ch1\u003eGrowth Engineering\u003c\/h1\u003e\u003ch2\u003eHow to Build Systems That Drive Product Success in an AI-Driven World\u003c\/h2\u003e\u003ch3\u003eRita Okonkwo\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Artificial Intelligence \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eBuild software that users actually use with proven growth-oriented software development strategies\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World,\u003c\/i\u003e experienced software engineer with the Microsoft Experiences + Devices Growth team, Rita Okonkwo, delivers a strategic guide for anyone interested in building tech products that scale organically through smart technical choices. \u003c\/p\u003e\n\u003cp\u003eYou'll learn how clean architecture, thoughtful instrumentation, and experimentation frameworks directly influence growth outcomes. With a focus on practical systems and real-world decision-making, this book shows how to build software that gains traction, drives engagement, and supports continuous iteration. \u003c\/p\u003e\n\u003cp\u003eYou'll learn all about key growth engineering strategies like feature flighting, data-driven experimentation, logging, and metrics tracking. You'll find real-world case studies that break down design systems that support rapid iteration, and data-based product decision-making. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eWhy growth engineering matters and how engineers can get directly involved in it\u003c\/li\u003e \u003cli\u003eExperimentation strategies, including controlled rollouts and effective A\/B testing techniques\u003c\/li\u003e \u003cli\u003eHow to build scalable data pipelines and integrate real-time analytics\u003c\/li\u003e \u003cli\u003eWays to create a growth-first engineering culture, generating faster iterations without sacrificing quality\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for software engineers, product managers, and developers interested in building products that users love, \u003ci\u003eGrowth Engineering: How to Build Systems That Drive Product Success in an AI-Driven World\u003c\/i\u003e is a must-read for entrepreneurs, founders, and other technology business leaders ready to discover how to consistently create commercially successful software.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eRITA OKONKWO\u003c\/b\u003e is a software engineer specializing in growth systems. She works in Microsoft’s Experiences + Devices organization, where she focuses on experimentation, intelligence, and scalable growth infrastructure. She combines academic insight with real-world engineering experience to bridge the gap between technical systems and product strategy. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 April 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394378463\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e10.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44421639143564,"sku":"9781394378463","price":56.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394378463_03078655-b054-454f-831a-20182353aaa5.jpg?v=1781092240","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394378463","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}