{"product_id":"9781394374014","title":"Transform! The 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI","description":"\u003ch1\u003eTransform!\u003c\/h1\u003e\u003ch2\u003eThe 14 Behaviors Driving Successful Digital Transformation in the Age of Gen AI\u003c\/h2\u003e\u003ch3\u003eIan Murrin | Rajesh Jethwa | Mike Wright\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Computers \u0026amp; Information Technology\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eLearn what separates success from failure in technology-led transformation initiatives\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eTransform! \u003c\/i\u003eexplores the stark reality that only a small fraction of companies achieve their technology-led transformation objectives, with billions of dollars wasted each year. The book highlights the critical barriers to success, such as defining the right investment priorities and addressing workforce skills and attitudes. It also sheds light on the broader implications of this wastage, including the opportunity costs and the potential to fund global solutions like eradicating hunger. \u003c\/p\u003e\n\u003cp\u003eThrough compelling case studies and data-driven insights, \u003ci\u003eTransform!\u003c\/i\u003e delivers key insights on: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePitfalls of technology-led change programmes, from faulty air traffic control systems causing massive disruptions to tragic incidents like the UK’s Post Office Horizon accounting system debacle\u003c\/li\u003e \u003cli\u003e14 core behaviours which have been proven over more than two decades of application to reduce the chances of failure and to significantly increase the likelihood of creating more successful outcomes\u003c\/li\u003e \u003cli\u003eSteps to setting up and running technology programmes of any size, which are ultimately very human-intensive and creative\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eTransform!\u003c\/i\u003e is an essential read for all business leaders and professionals looking for a reliable and practical guide to navigate the complexities of digital transformation.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eIAN MURRIN\u003c\/b\u003e is a pioneering technology entrepreneur with over 30 years of success in building and scaling high-impact businesses. As the founder of Digiterre, he has led the company to become a multi-award-winning consultancy, trusted by many of the world’s leading finance, energy, and commodities trading firms to deliver complex software and data engineering solutions at speed and scale. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRAJESH JETHWA\u003c\/b\u003e is a multi-award-winning Chief Technology Officer with over 20 years of success leading high-performing technology organizations. Recognized five times as one of the UK’s Top 100 CIOs, he is also an executive leadership coach and a dedicated mentor, known for developing talent and driving innovation at scale. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMIKE WRIGHT\u003c\/b\u003e has served as CIO for some of the world’s most respected organizations, including most recently, McKinsey \u0026amp; Company. Renowned for driving technology innovation and large-scale transformation, he has built a career on successfully delivering complex initiatives at global scale while fostering technology-led innovation and business growth. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 November 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394374014\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e19.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44477063037068,"sku":"9781394374014","price":23.39,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394374014_c9ba02f2-6b25-4b14-a104-4aa87df4f6d4.jpg?v=1780152334","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394374014","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}