Master your communication skills to become the leader you've always wanted to be

In Lead Like The Boss: The Bruce Springsteen Framework to Elevating Your Leadership, veteran strategist, marketer, and management consultant, Andy Freed, delivers a compelling and actionable message about leadership and communication for everyone expected to inspire others to perform at their best. Freed ditches the sterile, tired formulaic approach you'll find in most "leadership guides" and focuses squarely on the crux of leadership: clearly communicating with others in a way that captures their attention and persuades them to buy in.

Following the arc of Bruce "The Boss" Springsteen's legendary stage performances, the author demonstrates how to communicate your ideas to your followers and colleagues in ways that are authentic, intentional, and effective. You'll learn how to mold your communication style to match specific kinds of situations, encounters, and audiences. Lead Like The Boss shows you how to:

• Prepare for specific presentations and match the content and style of your message with the feelings you're trying to bring out in your audience
• Use consistent core messages to maintain alignment to company goals and vision
• Focus on the things your people and your company are doing right – and thanking them appropriately – to inspire loyalty and reward exceptional performance

Perfect for managers, executives, and other business leaders, Lead Like The Boss is a must-read guide for everyone who is trying to guide their organization to the promised land of success.

ANDY FREED is the CEO of Virtual, Inc., a strategic consulting, marketing, and management firm that works with organizations in technology, healthcare and public policy to help leaders tell gripping stories that motivate and inspire. He serves as Chairman of the Board for Melrose-Wakefield Healthcare and holds leadership positions with Tufts Medicine, the Harvard Varsity Club and Harvard Club of Boston.