{"product_id":"9781394370450","title":"Neurogiving The Science of Donor Decision-Making","description":"\u003ch1\u003eNeurogiving\u003c\/h1\u003e\u003ch2\u003eThe Science of Donor Decision-Making\u003c\/h2\u003e\u003ch3\u003eCherian Koshy\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Nonprofit Organizations \u0026amp; Charities \/ Fundraising \u0026amp; Grants\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive discussion of the latest advances in fundraising strategy and donor decision-making\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eNeurogiving: The Science of Donor Decision-Making,\u003c\/i\u003e fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks \u003ci\u003ewhy\u003c\/i\u003e donors move from considering a donation to actually donating. \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eNeurogiving\u003c\/i\u003e integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment. \u003c\/p\u003e\n\u003cp\u003eReaders will also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eIllustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts\u003c\/li\u003e \u003cli\u003eAccessible descriptions of the reasons people give and why they might give repeatedly\u003c\/li\u003e \u003cli\u003eThe potential role for artificial intelligence and machine learning in donor engagement and personalization\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, \u003ci\u003eNeurogiving\u003c\/i\u003e is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eCHERIAN KOSHY, CFRE, CAP®\u003c\/b\u003e, is an internationally respected authority on fundraising strategy, nonprofit leadership, and ethical innovation. With more than 25 years in the social impact sector, he has served in prominent national and state leadership roles, founded and sold an AI-powered fundraising platform, and been honored with the Iowa Governor’s Volunteer Award and the title of Kentucky Colonel. A sought-after international speaker, he holds certifications in behavioral science from Harvard Business School, AI ethics from the London School of Economics, and teaches at the Lilly Family School of Philanthropy at Indiana University.\u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e09 December 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394370450\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e272\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314339836044,"sku":"9781394370450","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394370450_627a34b6-7680-4fa8-bbed-dff060e31154.jpg?v=1780143208","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394370450","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}