{"product_id":"9781394367689","title":"Riding the Unicorn The Startup Guide You'll Want to Read","description":"\u003ch1\u003eRiding the Unicorn\u003c\/h1\u003e\u003ch2\u003eThe Startup Guide You'll Want to Read\u003c\/h2\u003e\u003ch3\u003eWenee Yap | Thomas Derricott\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe Legends are True. The Unicorn is out there.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThink unicorns — those billion-dollar startups as rare as their mythical namesakes — are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. \u003ci\u003eRiding the Unicorn\u003c\/i\u003e skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and — if you're lucky — sell your way to startup glory.\u003c\/p\u003e \u003cp\u003eYou'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.\u003c\/p\u003e \u003cp\u003eYou'll also find:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\u003c\/li\u003e \u003cli\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\u003c\/li\u003e \u003cli\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're in tech, education, creative industries or anywhere in between, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eWENEE YAP\u003c\/b\u003e and \u003cb\u003eTHOMAS DERRICOTT\u003c\/b\u003e are successful entrepreneurs with over 20 years’ combined experience in the Australian startup ecosystem. Wenee is the founder of Survive Law—which grew to Australia’s highest traffic online community of law students before its acquisition and Thomas is an award-winning journalist and early employee of multiple startups. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 November 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394367689\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384081117324,"sku":"9781394367689","price":19.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394367689.jpg?v=1780197460","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394367689","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}