{"product_id":"9781394364190","title":"Visual Communication Insights and Strategies","description":"\u003ch1\u003eVisual Communication Insights and Strategies\u003c\/h1\u003e\u003ch3\u003eJanis Teruggi Page\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003ccenter\u003e\u003cb\u003eAnalyze, critique, and create visual content across communication careers\u003c\/b\u003e\u003c\/center\u003e \u003cp\u003eNow in its Second Edition, \u003ci\u003eVisual Communication Insights and Strategies\u003c\/i\u003e equips advanced undergraduates with five theoretical lenses—visual rhetoric, semiotics, visual metaphor, visual narrative, and visual symbolic convergence—for analyzing and producing visual content. Written by Fulbright awardee Janis Teruggi Page, the book applies its Research Evaluate Create approach to professional fields including advertising, marketing, public relations, journalism, and social media. \u003c\/p\u003e\n\u003cp\u003eThis updated edition includes more than 90 new visual images and expanded chapters on marketing, public relations, events, organizational communication, and a new chapter on social media and websites. Coverage of AI addresses both its strategic applications in brand marketing and data visualization and its role in faked imagery and misinformation.  \u003c\/p\u003e\n\u003cp\u003eReaders will also find: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eEvocative chapter-opening imagery that prompts discussion on how visuals shape social and mediated worlds and professional practice\u003c\/li\u003e \u003cli\u003eA three-part progressive structure moving from foundational visual communication theory through interpretation methods to career-focused professional applications\u003c\/li\u003e \u003cli\u003eCoverage of diversity, equity, and inclusion topics including immigrant rights, body image, gender equality, and LGBTQ+ identities throughout\u003c\/li\u003e \u003cli\u003eIntercultural communication content expanded globally to address visual meaning-making across cultural contexts and international audiences\u003c\/li\u003e \u003cli\u003eRhetorical criticism paired with creative engagement, teaching students to recognize symbols, analogies, stories, fantasies, and gestalts in images\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eDesigned for 300- and 400-level courses in visual communication, visual rhetoric, visual literacy, visual culture, and media criticism, this text serves advanced undergraduates preparing for careers in advertising, marketing, public relations, journalism, graphic design, and social media who need both analytical frameworks and applied creative skills. Refreshed practice activities close each chapter.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJanis Teruggi Page, PhD, \u003c\/b\u003eis Clinical Associate Professor in the Department of Communication at the University of Illinois-Chicago. A two-time Fulbright awardee in visual culture, she brings prior corporate experience in advertising, marketing, and creative services to her academic work. Her research in visual theory and methodologies has been presented or published in more than 60 academic conferences and refereed journals. She is also an established abstract artist who trained at the School of the Chicago Art Institute. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e26 October 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394364190\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45605050089612,"sku":"9781394364190","price":62.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394364190_9f5841f3-ed44-4d6d-a51b-868b4bdec376.jpg?v=1781092728","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394364190","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}