{"product_id":"9781394354054","title":"The Athlete's NIL Playbook The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness","description":"\u003ch1\u003eThe Athlete's NIL Playbook\u003c\/h1\u003e\u003ch2\u003eThe Complete Guide to Owning and Profiting from Your Name, Image, and Likeness\u003c\/h2\u003e\u003ch3\u003eKristi Dosh\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSports \u0026amp; Recreation \/ Reference\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eThe definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.\u003c\/p\u003e \u003cp\u003eWritten by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe types of opportunities available (social media marketing, lessons, camps\/clinics, merchandise, personal appearances, and more)\u003c\/li\u003e \u003cli\u003eWhether you need an agent or not, and how to find the right one if you do\u003c\/li\u003e \u003cli\u003eWorking with third parties like collectives and marketplaces and protecting\/registering your own intellectual property\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cbr\u003eA true playbook for leveraging and capitalizing on NIL monetization opportunities, \u003ci\u003eThe Athlete's NIL Playbook\u003c\/i\u003e is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eKristi Dosh\u003c\/b\u003e has reported on the business of college sports for \u003ci\u003eForbes\u003c\/i\u003e and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e10 June 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394354054\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44310670540940,"sku":"9781394354054","price":23.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394354054_8a60c3e0-8cc6-4159-94c5-4b5112077233.jpg?v=1780283862","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394354054","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}