Marketing Research

Contributors: McDaniel, Carl

Marketing Research, 1st Edition offers students a comprehensive and accessible introduction to using market research to drive informed business decisions. The text seamlessly blends marketing research theory with practical applications, providing a deep understanding of the subject. With Australian and New Zealand examples integrated throughout, the content is made highly relevant to students, ensuring it resonates with local contexts in the Marketing major.

Book Details

• Publisher: Wiley
• Publication Date: 2025-09-02
• Format: Paperback
• ISBN-13: 9781394349722
• Pages: 384