{"product_id":"9781394348350","title":"Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals","description":"\u003ch3\u003eThe Wiley Event Management Series\u003c\/h3\u003e\u003ch1\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/h1\u003e\u003ch3\u003eSheri Dean Parmelee | Clark F. Greer | Tammy K. Brown | Seungwon Shawn Lee\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eReference \/ Event Planning\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA Practical Guide to Strategic Communication in Event Planning for Modern Organizations and Individuals\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/i\u003e is a modern, comprehensive guide to the full lifecycle of event planning, from pre-event analysis to post-event evaluation. With a focus on the strategic integration of communication, this textbook equips readers to design and execute impactful events that align with organizational goals. Its unique approach combines the latest research with practical applications, emphasizing digital tools such as artificial intelligence (AI) to meet the demands of today’s dynamic event industry. \u003c\/p\u003e\n\u003cp\u003eAuthored by experts with a combined 70 years of experience in event planning, communication, and finance, the book addresses challenges unique to in-house planning for businesses, nonprofits, and individuals. It delves into budgeting, promotions, and logistics while providing step-by-step guidance for both new and seasoned planners. Throughout the book, real-world case studies, innovative insights, and actionable strategies empower readers to create memorable and effective events. \u003c\/p\u003e\n\u003cp\u003ePart of the trusted \u003ci\u003eWiley Event Management Series, Strategic Communication in Event Planning for Corporations, Nonprofits, and Individuals:\u003c\/i\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOffers an inclusive framework for strategic communication that addresses every part of the event lifecycle\u003c\/li\u003e\n\u003cli\u003eProvides innovative approaches to promotions, budgeting, logistics, and post-event reporting.\u003c\/li\u003e\n\u003cli\u003eFocuses on in-house event planning to reduce external costs and improve organizational autonomy\u003c\/li\u003e\n\u003cli\u003eHighlights the integration of communication strategies with event objectives to ensure impactful outcomes\u003c\/li\u003e\n\u003cli\u003eIncludes instructor-friendly resources and assignments that are ideal for academic settings\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStrategic Communication in Event Planning for Corporations, Nonprofits, and Individuals\u003c\/i\u003e is an ideal textbook for undergraduate and graduate courses in event planning, hospitality, and communication, and a valuable reference for professional event planners, nonprofit organizers, and consultants wanting to enhance their strategic communication skills.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eSheri Dean Parmelee\u003c\/b\u003e is a Communication Studies expert and former event planner with 20 years of experience. She has co-authored journal articles on corporate and digital communication and teaches strategic communication as an Associate Professor at the university level. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eClark F. Greer\u003c\/b\u003e is a retired Professor of Communication and accomplished researcher with over 21 years of teaching experience. He has authored and co-authored numerous scholarly works on media audiences and content. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTammy K. Brown\u003c\/b\u003e is an Associate Professor at the Liberty University School of Business, where she teaches finance and HR courses. She has 29 years of banking expertise with a focus on commercial lending and human resources. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSeungwon “Shawn” Lee\u003c\/b\u003e (Series Editor) is an Associate Professor at George Mason University. He is a seasoned researcher and educator specializing in event technology and management. He is the editor of \u003ci\u003eThe Wiley Event Management Series.\u003c\/i\u003e \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e07 October 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394348350\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e13.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44348312551564,"sku":"9781394348350","price":71.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394348350_fe2240ac-b179-4383-b0c5-45ca0a560e84.jpg?v=1780195049","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394348350","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}