{"product_id":"9781394345892","title":"Unlikely Entrepreneurs Wins, Losses, and Crucial Lessons on Building Great Companies","description":"\u003ch1\u003eUnlikely Entrepreneurs\u003c\/h1\u003e\u003ch2\u003eWins, Losses, and Crucial Lessons on Building Great Companies\u003c\/h2\u003e\u003ch3\u003eN. Louis Shipley | Patricia Favreau\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Entrepreneurship\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eIs Your Idea Big Enough to Build a Business That Will Last? Learn from Unlikely Entrepreneurs\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat does the USA's number one online casket company, a nationally distributed sustainable sausage brand, and the company behind the editing system used by \u003ci\u003eThe Matrix\u003c\/i\u003e have in common? These thriving ventures were founded by unlikely entrepreneurs whose journeys reveal what it takes to succeed in launching and growing a startup.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eUnlikely Entrepreneurs: Wins, Losses and Crucial Advice in Building Great Companies,\u003c\/i\u003e the authors—who hail from Harvard Business School and MIT Sloan School of Management—combine expert insights, elements of the case study method, and an engaging story-telling style to take a deep dive into the key challenges that founders face. They set the stage for each profile-—including those of entrepreneurs helming billion dollar companies to mom-and-pop businesses—whose colorful, unlikely stories showcase entrepreneurial best practices that readers can adopt to succeed.\u003c\/p\u003e \u003cp\u003eThroughout the book, the authors weave in lessons from the classrooms of top-ranked business schools and expert insights from venture capitalists, investors, CEOs, business authors, and Ivy league researchers—on what it takes for startups to scale in a competitive marketplace. Topics include, among others:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to attain crucial second-hand knowledge of your target audiences’ needs\u003c\/li\u003e \u003cli\u003eBuilding your Go To Market Playbook\u003c\/li\u003e \u003cli\u003eWhy founders must become their company's 'Chief Salesperson'\u003c\/li\u003e \u003cli\u003eFundraising best practices\u003c\/li\u003e \u003cli\u003eThe crucial differences between managing and leading\u003c\/li\u003e \u003cli\u003eLeveraging AI to build your marketing campaigns\u003c\/li\u003e \u003cli\u003eMastering the art of the pivot to ward off failure\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWe live in a time of rapid change, and entrepreneurial innovation is needed more now than ever before. \u003ci\u003eUnlikely Entrepreneurs\u003c\/i\u003e is a must-read for anyone considering launching a business and for those looking to scale their company and expand their offerings.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003cp\u003e\u003cb\u003eN. Louis Shipley\u003c\/b\u003e is a former three-time software CEO and Senior Lecturer in the Entrepreneurial Management unit at Harvard Business School. He previously lectured at MIT Sloan School of Management. Shipley serves as a Board Director at Wasabi Technologies, Fairmarkit and CustomerGauge. Lou made the founding gift to the Trinity College Entrepreneurship Center in Hartford, Connecticut.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePatricia Favreau\u003c\/b\u003e joined the Media Relations Department at MIT Sloan School of Management in 2005. For more than 20 years she has broken down complex academic research to make it accessible to business audiences around the globe. She began her career as a news correspondent and holds an MFA in creative writing from Lesley University. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 February 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394345892\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e212\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44421647040652,"sku":"9781394345892","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394345892.jpg?v=1780139732","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394345892","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}