{"product_id":"9781394319428","title":"The Science of Scaling Using Data to Decide When -- and How Fast -- to Scale Revenue","description":"\u003ch1\u003eThe Science of Scaling\u003c\/h1\u003e\u003ch2\u003eUsing Data to Decide When -- and How Fast -- to Scale Revenue\u003c\/h2\u003e\u003ch3\u003eMark Roberge\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Sales \u0026amp; Selling \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAre You Ready to Scale Sales? How Fast?\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThese two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel—or let irrelevant signals like a recent fundraise or comparisons to past unicorns—to drive our decisions.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Science of Scaling\u003c\/i\u003e offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data—not wishful thinking.\u003c\/p\u003e \u003cp\u003eDrawing on insights from hundreds of startups over the past 25 years, Mark Roberge—Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital—reveals the five most common reasons revenue acceleration efforts fail:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePremature focus on top-line revenue over consistent customer value creation\u003c\/li\u003e \u003cli\u003eInadequate, non-data-driven definitions of product-market fit\u003c\/li\u003e \u003cli\u003eMisunderstanding the GTM capabilities needed before hiring salespeople\u003c\/li\u003e \u003cli\u003eFront-loading sales hires instead of pacing hiring based on readiness\u003c\/li\u003e \u003cli\u003eConfusing temporary spikes with lasting competitive advantage\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're a founder starting to scale, an investor guiding your portfolio, or a GM launching a new product, \u003ci\u003eThe Science of Scaling\u003c\/i\u003e is your operating manual.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDon’t guess. Don’t gamble. Scale scientifically.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eMARK ROBERGE\u003c\/b\u003e is the Co-Founder of Stage 2 Capital and a Senior Lecturer at Harvard Business School. He’s the Founding Chief Revenue Officer at HubSpot. He has been featured in \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e, \u003ci\u003eForbes \u003c\/i\u003emagazine, \u003ci\u003eInc.\u003c\/i\u003e magazine, \u003ci\u003eThe Boston Globe\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 February 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394319428\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e304\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44421594775692,"sku":"9781394319428","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394319428.jpg?v=1780165754","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394319428","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}