{"product_id":"9781394298600","title":"Ethnography Essentials Designing, Conducting, and Presenting Your Research","description":"\u003ch1\u003eEthnography Essentials\u003c\/h1\u003e\u003ch2\u003eDesigning, Conducting, and Presenting Your Research\u003c\/h2\u003e\u003ch3\u003eJulian M. Murchison\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eEducation \/ Evaluation \u0026amp; Assessment\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA step-by-step, hands-on guide to the theory and practice of ethnography research\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn the newly revised second edition of \u003ci\u003eEthnography Essentials: Designing, Conducting, and Presenting Your Research\u003c\/i\u003e, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing. \u003c\/p\u003e\n\u003cp\u003eMurchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eInside the book:\u003c\/b\u003e \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eSpecific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques\u003c\/li\u003e \u003cli\u003eTechniques for collecting, sorting, and managing large amounts of data\u003c\/li\u003e \u003cli\u003eInterviewing strategies for ethnographic researchers that explain how to balance participation and observation\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for practicing ethnographers, \u003ci\u003eEthnography Essentials\u003c\/i\u003e is also a must read for students in the field and anyone new to ethnography research.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJULIAN M. MURCHISON\u003c\/b\u003e is Associate Professor of Anthropology and Head of the Department of Sociology, Anthropology, and Criminology at Eastern Michigan University in Ypsilanti, Michigan. His research is focused on religion and health in southern Tanzania, where he has conducted studies for more than twenty-five years. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e17 February 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394298600\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e256\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e18.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44697551470732,"sku":"9781394298600","price":59.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394298600_564d4d9d-1c58-4330-97df-89b5739b8cc8.jpg?v=1780200464","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394298600","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}