Updated guide on essential strategic management practices for health care organisations

Strategic Management of Health Care Organizations delivers an essential framework for leading health care organisations through strategic management, examining the processes of strategic thinking, consensus building and documentation of that thinking into a strategic plan, and creating and maintaining strategic momentum. This Ninth Edition contains numerous updates on the rapid advancements in the field of health care, different health care settings, and natural disasters in a healthcare context, with revisions to existing content reflecting the latest research and methodology in the field.

This book shows readers how to:

• Map and analyse external issues, trends and events in the general environment, the health care system, and the service area
• Conduct a comprehensive service area competitor analysis and perform an internal analysis to determine competitive advantages and disadvantages
• Develop directional strategies, identify strategic alternatives, and make rational strategic decisions
• Create effective value-adding service delivery and support strategies, and translate service delivery and support plans into specific action plans

Strategic Management of Health Care Organizations provides heath care management students and health care administrators with essential foundational guidance on strategic management concepts and practices, tailored to the unique needs of the health care industry.

Peter M. Ginter Ph.D., is University Professor and Professor of Health Policy and Organization in the School of Public Health at the University of Alabama at Birmingham.

W. Jack Duncan Ph.D., is Professor and University Scholar Emeritus in the Collat School of Business and School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor of Marketing Emerita, Belk College of Business, The University of North Carolina Charlotte.