{"product_id":"9781394286799","title":"Machine Learning for Business Analytics Concepts, Techniques, and Applications in Python","description":"\u003ch1\u003eMachine Learning for Business Analytics\u003c\/h1\u003e\u003ch2\u003eConcepts, Techniques, and Applications in Python\u003c\/h2\u003e\u003ch3\u003eGalit Shmueli | Peter C. Bruce | Peter Gedeck | Nitin R. Patel\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eComputers \/ Data Science \/ Data Analytics\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003ci\u003eMachine Learning for Business Analytics: Concepts, Techniques, and Applications in Python\u003c\/i\u003e is a comprehensive introduction to and an overview of the methods that underlie modern AI. This best-selling textbook covers both statistical and machine learning (AI) algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, network analytics and generative AI. Along with hands-on exercises and real-life case studies, it also discusses managerial and ethical issues for responsible use of machine learning techniques. \u003c\/p\u003e\n\u003cp\u003eThis is the second Python edition of Machine Learning for Business Analytics. This edition also includes: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA new chapter on generative AI (large language models or LLMs, and image generation)\u003c\/li\u003e\n\u003cli\u003eAn expanded chapter on deep learning\u003c\/li\u003e\n\u003cli\u003eA new chapter on experimental feedback techniques including A\/B testing, uplift modeling, and reinforcement learning\u003c\/li\u003e\n\u003cli\u003eA new chapter on responsible data science\u003c\/li\u003e\n\u003cli\u003eUpdates and new material based on feedback from instructors teaching MBA, Masters in Business Analytics and related programs, undergraduate, diploma and executive courses, and from their students\u003c\/li\u003e\n\u003cli\u003eA full chapter of cases demonstrating applications for the machine learning techniques\u003c\/li\u003e\n\u003cli\u003eEnd-of-chapter exercises with data\u003c\/li\u003e\n\u003cli\u003eA companion website with more than two dozen data sets, and instructor materials including exercise solutions, slides, and case solutions\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThis textbook is an ideal resource for upper-level undergraduate and graduate level courses in AI, data science, predictive analytics, and business analytics. It is also an excellent reference for analysts, researchers, and data science practitioners working with quantitative data in management, finance, marketing, operations management, information systems, computer science, and information technology.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eGalit Shmueli, PhD,\u003c\/b\u003e is Chair Professor at National Tsing Hua University’s Institute of Service Science, College of Technology Management. She has designed and instructed business analytics courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeter C. Bruce\u003c\/b\u003e is the Founder and former President of the Institute for Statistics Education at Statistics.com. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePeter Gedeck, PhD,\u003c\/b\u003e is Senior Data Scientist at Collaborative Drug Discovery and Lecturer at the UVA School of Data Science. His speciality is the development of machine learning algorithms to predict biological and physicochemical properties of drug candidates. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNitin R. Patel, PhD,\u003c\/b\u003e is cofounder and lead researcher at Cytel Inc. He was also a co-founder of Tata Consultancy Services. A Fellow of the American Statistical Association, Dr. Patel has served as a visiting professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad, for 15 years. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 June 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394286799\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e720\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e56.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44314288324748,"sku":"9781394286799","price":133.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394286799_77235812-4d0f-4a38-93e1-d47b5f9a7190.jpg?v=1780283845","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394286799","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}