{"product_id":"9781394275403","title":"AI and Strategic Communication","description":"\u003ch1\u003eAI and Strategic Communication\u003c\/h1\u003e\u003ch3\u003eYang Cheng | Dejan Verčič\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eProvides an essential guide to AI's impact on PR practices, ethics, and societal implications\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eAs AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e offers a comprehensive exploration of AI's role in reshaping public relations, bringing together contributions from leading scholars and practitioners from 9 countries across 5 continents, with representation from Europe, North America, Oceania, and Asia, this comprehensive volume addresses the ethical implications, challenges, and opportunities AI presents for individuals, organizations, and society. \u003c\/p\u003e\n\u003cp\u003eCovering topics such as AI-driven crisis communication, algorithmic bias, and human-robot interactions, the authors provide both theoretical frameworks and actionable strategies to help readers navigate the AI-driven landscape. The book is structured into three distinct sections, each addressing AI's impact at different levels of communication, including individual, professional and organizational, and society levels. The opening section explores personal experiences with AI, followed by an examination of AI's transformative role in public relations and strategic communication, including crisis management, employee communication, and AI-augmented content creation. The concluding section delves into the broader implications of AI on democracy, media ethics, and cultural biases. \u003c\/p\u003e\n\u003cp\u003eOffering expert guidance for integrating AI tools responsibly while addressing privacy concerns and ethical dilemmas, \u003ci\u003eAI and Strategic Communication:\u003c\/i\u003e \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePresents cutting-edge research from experts in AI, PR, and media ethics\u003c\/li\u003e   \u003cli\u003eDiscusses emerging AI-driven technologies and their implications for PR professionals\u003c\/li\u003e   \u003cli\u003eDiscusses AI's impact on democracy, misinformation, and truth in public discourse\u003c\/li\u003e   \u003cli\u003eIncludes a forward-looking analysis of AI's evolving role in communication\u003c\/li\u003e \u003cli\u003eOffers recommendations for future research and professional adaptation\u003c\/li\u003e \u003cli\u003eFeatures research-backed insights, practical strategies, and real-world case studies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith a multidisciplinary approach to communication in the digital age, \u003ci\u003eAI and Strategic Communication: Navigating the Future\u003c\/i\u003e is essential reading for students, educators, and industry professionals looking to stay ahead in the evolving field of strategic communication. It is an ideal textbook for undergraduate and postgraduate courses on digital communication and social media, communication ethics and technology, advanced public relations, and strategic communication.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eYANG CHENG\u003c\/b\u003e is an Associate Professor at North Carolina State University One of Stanford University’s top 2% most-cited scholars, she specializes in AI, crisis communication, and relationship management. Her work has earned numerous awards, and she has lectured at top institutions worldwide. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDEJAN VERČIČ\u003c\/b\u003e is Professor and Head of the Centre for Marketing and Public Relations at the University of Ljubljana. A Fulbright scholar and PhD graduate of the London School of Economics, he specializes in globalization, internal communication, and strategic PR. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 October 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394275403\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e352\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.6\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315913977996,"sku":"9781394275403","price":45.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394275403_dc321e11-b2e8-48de-851f-9152f82799e2.jpg?v=1780165576","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394275403","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}