{"product_id":"9781394250363","title":"The 2024 Presidential Campaign A Communication Perspective","description":"\u003ch1\u003eThe 2024 Presidential Campaign\u003c\/h1\u003e\u003ch2\u003eA Communication Perspective\u003c\/h2\u003e\u003ch3\u003eRobert E. Denton\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Communication Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA comprehensive communication analysis of the 2024 presidential campaign\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003ePresidential campaigns are more than elections, they are cultural touchstones that shape national identity and political discourse. The 2024 presidential campaign was a defining moment in American history, marked by political polarization and cultural turns. In \u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e Robert E. Denton, Jr. and a team of esteemed scholars offer an incisive look at the strategies, narratives, and media that influenced this landmark election. \u003c\/p\u003e\n\u003cp\u003eExamining all key areas of the 2024 election through the lens of communication, this timely volume delves into critical facets of campaign messaging, including political advertising and established news media. Discussions of recent developments such as AI-generated content and the expansion of alternative media provide a deeper understanding of how rapid technological advancement impacts both presidential campaigns and American democracy. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003ePresents in-depth analyses of televised debates, social media strategies, and advertising\u003c\/li\u003e \u003cli\u003eExplores the use of humor in computer-generated images and political cartoons\u003c\/li\u003e \u003cli\u003eIncludes chapters on candidate branding and political party conventions\u003c\/li\u003e \u003cli\u003eAddresses the impact of campaign finance on electoral outcomes\u003c\/li\u003e \u003cli\u003eOffers the latest insights into digital and mediated campaign practices\u003c\/li\u003e \u003cli\u003eProvides a unique perspective on cultural and generational shifts in U.S. politics\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe 2024 Presidential Campaign: A Communication Perspective\u003c\/i\u003e is essential reading for scholars and students in Political Science, Journalism, and Communication, particularly those studying presidential campaigns, media and politics, and the presidency. Ideal for upper-level undergraduate and graduate courses, it is also a valuable resource for professionals in political campaign management.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eRobert E. Denton, Jr.\u003c\/b\u003e is the W. Thomas Rice Chair Emeritus and Professor Emeritus of Communication at Virginia Tech University, where he previously served as the Founding Director of the School of Communication and of the Rice Center for Leader Development. Denton has authored or edited 33 books, many in multiple editions, focusing on political communication and leadership. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e13 May 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley-Blackwell\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394250363\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e432\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e20.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384600457356,"sku":"9781394250363","price":46.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394250363_f56eb913-6257-446e-b82b-8a9a809e43b4.jpg?v=1780181736","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394250363","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}