{"product_id":"9781394220564","title":"The Sports Event Management and Marketing Playbook","description":"\u003ch3\u003eThe Wiley Event Management Series\u003c\/h3\u003e\u003ch1\u003eThe Sports Event Management and Marketing Playbook\u003c\/h1\u003e\u003ch3\u003eFrank Supovitz | Robert Goldwater | Seungwon Shawn Lee\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eAuthoritative and accessible textbook on how to successfully plan and execute live sports events, with helpful learning aids included throughout\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eThis Third Edition of \u003ci\u003eThe Sports Event Management and Marketing Playbook\u003c\/i\u003e is a timely and practical guide on how to successfully plan and deliver live sports events, combining time-proven processes and techniques with the many best practices, tools, and trends that have emerged in every facet of this expanding, highly visible, and ever-innovating industry since the Second Edition was published in 2014. The book is structured as a step-by-step guide on how to begin the development, creation, and planning for a sports event, and continues through management, marketing, production, and ultimately the post-event evaluation processes. \u003c\/p\u003e\n\u003cp\u003eReal-life illustrative case studies (called \"Sideline Stories\") to elucidate key concepts are included throughout the text. Each chapter concludes with a convenient summary (called \"Post-play Analysis\") to aid in information retention, along with relevant, skill-building questions\/exercises (called \"Coach's Clipboard\") instructors can use as student assignments. \u003c\/p\u003e\n\u003cp\u003eWritten by two respected and experienced industry practitioners in the sports event business, \u003ci\u003eThe Sports Event Management and Marketing Playbook \u003c\/i\u003eincludes information on: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRevenue streams, ranging from ticket sales, sponsorship, advertising, and merchandise to participation fees, grants, and donations \u003c\/li\u003e\n\u003cli\u003eThe event-sponsor relationship, covering what event organizers really want from sponsors—and vice versa \u003c\/li\u003e\n\u003cli\u003eGuest management, from selling tickets to hotel management, and what to do if tickets are not selling\u003c\/li\u003e\n\u003cli\u003eUnexpected events, including safety and security concerns, and how to react to emergencies and crises efficiently and effectively\u003c\/li\u003e\n\u003cli\u003eMedia partnerships, covering how to campaign for attention and talk to the media\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWith accessible and comprehensive coverage of the subject, \u003ci\u003eThe Sports Event Management and Marketing Playbook\u003c\/i\u003e serves as an excellent learning aid for students in advanced undergraduate and Masters courses in Sports Event Management, Sports Marketing, Hospitality Management, and Sports Industry Management. \u003c\/p\u003e\n\u003cp\u003ePart of \u003ci\u003eThe Wiley Event Management Series\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eFRANK SUPOVITZ\u003c\/b\u003e has organized hundreds of major international live and televised sports and entertainment events. For more than two decades combined, he was the senior event executive for the National Football League and National Hockey League. He is the founder and president of Fast Traffic Events \u0026amp; Entertainment and an adjunct professor at Adelphi University. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eROBERT GOLDWATER\u003c\/b\u003e has managed and marketed thousands of sports, entertainment and special events during his 24 years at Madison Square Garden, as the first general manager of Staples Center, as the chief executive of the DC Sports and Entertainment Commission and with The Goldwater Group consulting firm. He is on the faculty of Georgetown University's Sports Industry Management master's program. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e15 October 2024\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394220564\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e384\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e30.4\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44378679804044,"sku":"9781394220564","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394220564_924b2cc2-b532-4d86-bb55-6ed3937bb94a.jpg?v=1780280205","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394220564","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}