{"product_id":"9781394208333","title":"Marketing in Foodservice Operations","description":"\u003ch3\u003eFoodservice Operations: The Essentials\u003c\/h3\u003e\u003ch1\u003eMarketing in Foodservice Operations\u003c\/h1\u003e\u003ch3\u003eDavid K. Hayes | Jack D. Ninemeier\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Hospitality, Travel \u0026amp; Tourism\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA concise and up-to-date treatment of foodservice marketing with an emphasis on digital and mobile-friendly strategies\u003c\/b\u003e \u003c\/p\u003e\n\u003cp\u003eIn \u003ci\u003eMarketing in Foodservice Operations\u003c\/i\u003e, a team of distinguished foodservice educators and practitioners delivers an insightful and practical exploration of contemporary foodservice marketing. Capturing the wide range of dramatic changes that have gripped the discipline in the last two decades, the book discusses basic marketing information and includes a heavy emphasis on modern forms of digital marketing in the industry. \u003c\/p\u003e\n\u003cp\u003eLearn how to identify a target market and create a marketing plan, as well as how menu prices impact an organization’s marketing. The authors also describe how to use a foodservice operation’s menu as a marketing tool and consider the importance of an active social media presence visible to the target market. Other contents include: \u003c\/p\u003e\n\u003cul\u003e \u003cli\u003eA complete introduction to the development, implementation, and evaluation of a foodservice marketing plan\u003c\/li\u003e \u003cli\u003eComprehensive explorations of traditional and contemporary foodservice marketing strategies\u003c\/li\u003e \u003cli\u003ePractical discussions of digital foodservice marketing techniques, including social media plans\u003c\/li\u003e \u003cli\u003eInsightful treatments of mobile-friendly marketing strategies\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for students in foodservice-related courses, \u003ci\u003eMarketing in Foodservice Operations\u003c\/i\u003e will also benefit foodservice establishment owners and operators and professionals working in colleges, hospitals, nursing homes, and more.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eDavid Hayes, PhD, \u003c\/b\u003ehas taught hospitality courses at Purdue University, Texas Tech University, The University of Houston, and Lansing Community College. He has served as the Vice President of Broadcast and Video Training for the American Hotel \u0026amp; Lodging Educational Institute. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJack Ninemeier, PhD, \u003c\/b\u003eis an Emeritus Professor in the School of Hospitality Business at Michigan State University. He has many years’ experience developing and providing training and resource materials for commercial and non-commercial foodservice operations. He has also written several hundred articles for trade journals and created training monographs. \u003c\/p\u003e\n\u003cp\u003ePart of Wiley’s \u003ci\u003eFoodservice Operations: The Essentials \u003c\/i\u003eseries. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 November 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394208333\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e336\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315196981388,"sku":"9781394208333","price":84.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394208333.jpg?v=1780207298","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394208333","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}