{"product_id":"9781394189052","title":"Attention Hacking The Power of Social Media Selling in Insurance and Finance","description":"\u003ch1\u003eAttention Hacking\u003c\/h1\u003e\u003ch2\u003eThe Power of Social Media Selling in Insurance and Finance\u003c\/h2\u003e\u003ch3\u003eRobin Kiera\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Finance \/ Financial Risk Management\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eA guide for insurance and other industries to staying on customers' radars\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eAttention Hacking: The Power of Social Media Selling in Insurance and Finance \u003c\/i\u003eshows how you can make insurance go viral on social media. It might sound too good to be true, but think about it—products that enhance wealth accumulation, health, and family protection should be as in-demand as the latest iPhone. People may never stand in line overnight to purchase the latest insurance products, but the tools and strategies in this book will help you get significantly closer—without pouring millions into marketing.\u003c\/p\u003e \u003cp\u003eIn this book, Dr. Robin Kiera teaches tactics that global insurers and intermediaries have already used to position themselves successfully on social media. He explains, step by step, how you too can reach millions of people through the relevant channels. Before you can make a sale, you need to get the customer’s attention. \u003ci\u003eAttention Hacking\u003c\/i\u003e leads you straight to that goal.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn how to position yourself and your company as influencers among your target market\u003c\/li\u003e \u003cli\u003eSell insurance through savvy social media strategy and online marketing\u003c\/li\u003e \u003cli\u003eGet customers' attention with strategic content on LinkedIn, TikTok, Facebook, and more\u003c\/li\u003e \u003cli\u003eRecognize and abandon outdated strategies and marketing channels\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFor CEOs and other decision makers in insurance and finance, \u003ci\u003eAttention Hacking: The Power of Social Media Selling in Insurance and Finance \u003c\/i\u003eis a revelation, showing that any industry—even the ones no one wants to hear about—can reach customers online. The basic principles of this book can also be applied to other financial products and to business generally. It’s time to get social media savvy.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eROBIN KIERA\u003c\/b\u003e is CEO of Digitalscouting, one of the hottest consulting and marketing agencies in Europe, where he works with top-ranked influencers, speakers, and thought leaders in the insurance and finance industries. Robin is a frequent public speaker at insurance and tech events. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 November 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394189052\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e224\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e12.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44379986821260,"sku":"9781394189052","price":33.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394189052.jpg?v=1780173127","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394189052","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}