{"product_id":"9781394186723","title":"Understanding Color: An Introduction for Designers","description":"\u003ch1\u003eUnderstanding Color: An Introduction for Designers\u003c\/h1\u003e\u003ch3\u003eLinda Holtzschue\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003eToday’s business world relies on effective use of color to promote its products, both tangible goods and images. \u003ci\u003eUnderstanding Color\u003c\/i\u003e has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today’s courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetailed treatment of color illusions and special effects\u003c\/li\u003e\n\u003cli\u003e Coverage of the impact of new light sources on color perception\u003c\/li\u003e\n\u003cli\u003eExplanation of different digital display modes in presenting color\u003c\/li\u003e\n\u003cli\u003eA companion website including a downloadable workbook\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFrom theory and practical implementation to business and marketing aspects, \u003ci\u003eUnderstanding Color\u003c\/i\u003e is ideal for students and instructors in schools of art and design.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eLinda Holtzschue\u003c\/b\u003e is Principal of Linda Holtzschue and Associates, a New York City-based interior design firm. She taught color theory and other courses at the Fashion Institute of Technology and the Parsons School of Design, where she also served as an assistant dean. Her work has been featured in the \u003ci\u003eNew York Times Magazine\u003c\/i\u003e and has appeared in \u003ci\u003eBetter Homes and Gardens\u003c\/i\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e12 May 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394186723\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e208\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.2\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44384183025804,"sku":"9781394186723","price":73.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394186723_6593316b-637e-47c5-977b-979828cf876b.jpg?v=1780111259","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394186723","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}