{"product_id":"9781394159253","title":"Reinventing Virtual Events How To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance","description":"\u003ch1\u003eReinventing Virtual Events\u003c\/h1\u003e\u003ch2\u003eHow To Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance\u003c\/h2\u003e\u003ch3\u003eJustin Michael | Julia Nimchinski\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Business Communication \/ Meetings \u0026amp; Presentations\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\n\u003cp\u003e\u003cb\u003eMake your next webinar something to write home about\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eReinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance\u003c\/i\u003e, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you’ll learn a novel way to produce online experiences the authors call “Customer-Centric Events,” hybrid, go-to-market simulations that generate high levels of attendance and participation.\u003c\/p\u003e \u003cp\u003eThe authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You’ll discover how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTransform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience\u003c\/li\u003e \u003cli\u003eUse the authors’ signature G.A.M.E.S. framework to drive high-quality leads\u003c\/li\u003e \u003cli\u003eBuild buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industry\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eA can’t-miss playbook that turns everything you know about virtual events on its head—and shakes it up for good measure—\u003ci\u003eReinventing Virtual Events\u003c\/i\u003e is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv\u003e  \u003cp\u003e\u003cb\u003eJUSTIN MICHAEL\u003c\/b\u003e is a Co-Founder of HYPCCCYCL, the leading GTM community in business-to-business selling and a globally established thought leader on sales excellence. He has over 20 years’ experience in sales leadership. \u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eJULIA NIMCHINSKI\u003c\/b\u003e is an entrepreneur, former CMO, and Editor\/Founder of GTM Mag. She’s the CEO and Co-Founder of HYPCCCYCL.com. Julia invented the world’s first GTM simulations where top B2B revenue leaders cross-train their skills with VCs. She applied her decade of marketing and entrepreneurship experience to found GTM Mag, a mission-driven GTM publication that elevates innovation in go-to-market strategy for the C-Suite. Julia has built several successful event series and startups and writes prolifically about disruptive GTM trends. \u003c\/p\u003e\n\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e28 December 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eWiley\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781394159253\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":44315283849356,"sku":"9781394159253","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781394159253_9ff7d04a-0117-4dee-8421-568099effc91.jpg?v=1780170532","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781394159253","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}