{"product_id":"9781352000108","title":"Journal of Brand Management: Advanced Collections","description":"\u003ch1\u003eJournal of Brand Management: Advanced Collections\u003c\/h1\u003e \u003ch2\u003eBalmer, John M. T.; Chen, Weifeng\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book includes a fascinating range of up-to-date articles on China from the \u003ci\u003eJournal of Brand Management\u003c\/i\u003e that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, \u003ci\u003eAdvances in Chinese Brand Management\u003c\/i\u003e also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2016-11-24\u003c\/p\u003e \u003cp\u003eFormat: Hardcover\u003c\/p\u003e \u003cp\u003eISBN-13: 9781352000108\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-352-00011-5\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 354\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":46612827930764,"sku":"9781352000108","price":143.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781352000108.jpg?v=1773285134","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781352000108","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}