{"product_id":"9781350562165","title":"Global History of Americanization Dreaming of a Nation Beyond Borders","description":"\u003ch1\u003eGlobal History of Americanization\u003c\/h1\u003e\u003ch2\u003eDreaming of a Nation Beyond Borders\u003c\/h2\u003e\u003ch3\u003eLudovic Tournès\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eHistory \/ United States \/ Revolutionary Period\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eHow and why did the United States, a young nation born just 250 years ago, come to occupy such a central role across the world?\u003c\/b\u003e From McDonalds in India, Hollywood in Japan, comic books in Australia, basketball in the Philippines and jazz in Scandinavia, America's influence is felt throughout the globe. This book offers a full history of this process of Americanisation, the ambition and means to shine on a global scale, and shows how the United States simultaneously created a nation and an empire.\u003cbr\u003e\u003cbr\u003eWith roots stretching back to the 18th century and the Wars of Independence, Ludovic Tournes argues that American society and culture was constructed and exported in a single process. With examples such as the spread of jazz, Cold War diplomacy, the internationalisation of Coca-Cola, the Fordist revolution and the export of democracy, this book shows how American exports have reconfigured the world economically, politically and culturally. Following its transformation over the 19th and 20th centuries, \u003ci\u003eA Global History of Americanisation \u003c\/i\u003efollows the story of how American society and culture spread both at home and abroad, illustrates how the American dream took shape on a global scale throughout the 20th century, and asks why it has begun to fade in the 21st.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eLudovic Tournès \u003c\/b\u003eis Professor of Global History at University of Geneva, Switzerland. An expert in transnational cultural history he has published 10 books, including \u003ci\u003eAméricanisation. Une histoire mondiale XVIIIe-XXIe siècles\u003c\/i\u003e (French edition published 2020) which won the Grand Prix des Rendez-vous de l'histoire de Blois in 2021.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e25 February 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350562165\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.76\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51333863407756,"sku":"9781350562165","price":26.96,"currency_code":"USD","in_stock":true}],"url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350562165","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}