{"product_id":"9781350504097","title":"Resisting Big Tech The Personalized is Political","description":"\u003ch3\u003eBloomsbury Studies in Digital Cultures\u003c\/h3\u003e\u003ch1\u003eResisting Big Tech\u003c\/h1\u003e\u003ch2\u003eThe Personalized is Political\u003c\/h2\u003e\u003ch3\u003eNiels Niessen | Anthony Mandal | Jenny Kidd\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eSocial Science \/ Technology Studies\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eHow does Google Maps reorient our city travels? How do matching algorithms affect how we seek love? And how does artificial “intelligence” prompt how we think? Engaging these and similar questions, this open access book critiques Big Tech's colonization of everyday life. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e Although #MeToo and Black Lives Matter would not have happened the way they did without so-called “social” media, these platforms are not designed for emancipation but to maximize data extraction. Inspired by the feminist rallying cry that “the personal is political,” \u003ci\u003eResisting Big Tech \u003c\/i\u003ecalls for a collective consciousness of how Big Tech's increasingly \u003ci\u003epersonalized \u003c\/i\u003estreams colonize our associations (how we wander in our bodyminds and how we cohere as groups). Articulating a degrowth perspective on Big Tech, the book argues the need to be much more vigilant for how the transhumanist ideology that drives corporations like Google, Meta, and OpenAI accelerates life, burning out people and the planet. \u003cbr\u003e\u003cbr\u003e Focusing on four domains of life-home, city, learning, love- Niels Niessen advocates for the de-Googling of life and the need to foster truly communal spaces, online but especially offline.\u003cbr\u003e\u003cbr\u003e \u003ci\u003eThe ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by the European Research Council.\u003c\/i\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eNiels Niessen \u003c\/b\u003eis Assistant Professor of Culture Studies at Tilburg University, Netherlands. He is the author of \u003ci\u003eMiraculous Realism: The French-Walloon Cinéma du Nord\u003c\/i\u003e and the essay series \u003ci\u003eCalifornia Dreamin' 1960-2020 \u003c\/i\u003e(with essays on David Lynch, \u003ci\u003eMad Men\u003c\/i\u003e, Apple, and \u003ci\u003eBlack Panther\u003c\/i\u003e).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e21 August 2025\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350504097\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e320\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e15.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51936345161868,"sku":"9781350504097","price":26.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_ea39a55f-0b75-47a0-8ab6-88e2e778b1d6.jpg?v=1786018306","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350504097","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}