{"product_id":"9781350451391","title":"Semiotics of Banknotes and Coins Reading Contemporary Currency Design","description":"\u003ch3\u003eBloomsbury Advances in Semiotics\u003c\/h3\u003e\u003ch1\u003eSemiotics of Banknotes and Coins\u003c\/h1\u003e\u003ch2\u003eReading Contemporary Currency Design\u003c\/h2\u003e\u003ch3\u003eSebastián Moreno Barreneche | Gregory Paschalidis\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eLanguage Arts \u0026amp; Disciplines \/ Linguistics \/ General\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eThis book uses semiotics to study the design of a selection of banknotes and coins currently \u003c\/b\u003e\u003cb\u003ecirculating in the American and European continents.\u003c\/b\u003e\u003cbr\u003eIts purpose is to argue how the iconography used to decorate them draws on pre-existing social discourses and meaning.\u003cbr\u003e\u003cbr\u003eMoreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre.\u003cbr\u003e\u003cbr\u003eIn a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation.\u003cbr\u003e\u003cbr\u003eInformed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eSebastián Moreno Barreneche\u003c\/b\u003e is Associate Professor of Culture and Society at the Department of International Studies of the Faculty of Management and Social Sciences of Universidad ORT Uruguay, and an active researcher of Uruguay's National Researchers System (SNI).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e24 June 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350451391\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51197546004620,"sku":"9781350451391","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_a62dcef5-d4dd-4ade-b02d-cfa0111030dc.jpg?v=1782962553","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350451391","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}