{"product_id":"9781350444454","title":"Personalization and Digital Social Markets Disrupting the Capitalist Economy","description":"\u003ch1\u003ePersonalization and Digital Social Markets\u003c\/h1\u003e\u003ch2\u003eDisrupting the Capitalist Economy\u003c\/h2\u003e\u003ch3\u003eTahir M. Nisar\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Economic Conditions\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eTahir Nisar presents a cogent, compelling account of recent developments and disruptions within the digital economy, and particularly within the industrial and service sectors.\u003c\/b\u003e Through an original, overarching framework rooted in the concept of personalization and its antecedents, Nisar identifies radically new forms of relationships, both economic and social, among firms and customers. These new relationships are driving major changes in commercial and industrial firms' policies and practices, and in turn, in the entire market economy. E-commerce trading, user-generated content, virtual communities, co-creation, influencer movements, FinTech, and sharing economies have strengthened the hands of consumers and have encouraged developments in cognitive technologies such as AI automation, which in turn create new ways of working and disruptions to traditional capital-labour relations.  Ultimately, what emerges from this study is a picture of how digital technologies unleash forces of change that are creating new forms of social and economic sharing arrangements and new forms of social organization.\u003cbr\u003e\u003cbr\u003eFor its empirical depth and and theoretical rigor, this book is essential reading for researchers and students interested in emerging, alternative forms of economics, business, and management, and particularly those interested in the digital economy and the state and future of capitalist markets.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTahir Nisar \u003c\/b\u003eis a Reader at the University of Southampton Business School. He serves on the editorial boards of the \u003ci\u003eJournal of Economics\u003c\/i\u003e, \u003ci\u003eFinance and Administrative Science\u003c\/i\u003e, and \u003ci\u003eManagement Decision\u003c\/i\u003e. He is the author of \u003ci\u003eS\u003c\/i\u003e\u003ci\u003emartphones and App Implementations for Productivity \u003c\/i\u003e(2019) and co-author (with Roderick Martin and Peter D. Casson) of \u003ci\u003eInvestor Engagement: Investors and Management Practice under Shareholder Value \u003c\/i\u003e(2007).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 August 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350444454\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e296\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e14.72\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51936350175372,"sku":"9781350444454","price":35.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_854d4107-f0b5-4637-a15e-816d7c5b51c1.jpg?v=1786018325","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350444454","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}