This brand-new book explores how, in the last decade, the worlds of fashion, fame and digital media have become increasingly intertwined.

Charting shifts from royalty to influencers, art to sport, Hollywood to TikTok, Pamela Church Gibson and Alexandre Zamboni analyse how celebrity logic now structures consumption, identity and visibility. Through vivid case studies-from David Beckham, the Royal Family and Rihanna to Barbie, K-Pop stars and AI-driven influencers-the authors reveal how social media, global conglomerates and new beauty norms have reshaped both the fashion system and contemporary culture itself.

Sharp, timely and culturally wide-ranging, this book offers scholars and students a compelling map of the new celebrity–fashion landscape and its implications for gender, power, labour and global visual culture.

Pamela Church Gibson lectures at Central Saint Martins, University of the Arts London, UK. She has published extensively on film, fashion, and heritage. She is the Founding and Principal Editor of the refereed journal Film, Fashion & Consumption and the Principal Editor of the series, Films and Fashions. Her essays can be found in various peer-reviewed journals and anthologies across the past twenty-five years, and she has published 9 books including The Oxford Guide to Film Studies (1998) with John Hill, Fashion Cultures (2001) and Fashion Cultures Revisited (2013) with Stella Bruzzi and Fashionable Masculinities (2022) with Vicki Karaminas and Adam Geczy.

Alexandre Zamboni is a freelance fashion scholar and author, as well as a heritage consultant for fashion and luxury brands in Italy and abroad. He holds a BA in Fashion Design from IUAV University of Venice and an MA in Fashion Studies from Stockholm University. His recent academic work includes a co-authored essay in Greta Gerwig's Barbie: Popular Culture, Cinema, and Gender (Bloomsbury, 2026), edited by Hilary Radner and Rebecca Stringer.