{"product_id":"9781350358560","title":"Social Media in Musical Theatre","description":"\u003ch3\u003eTopics in Musical Theatre\u003c\/h3\u003e\u003ch1\u003eSocial Media in Musical Theatre\u003c\/h1\u003e\u003ch3\u003eTrevor Boffone | Robert Gordon | Emilio Méndez\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003ePerforming Arts \/ Theater \/ Broadway \u0026amp; Musicals\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis book introduces readers to the widespread phenomenon of how social media platforms such as YouTube, Twitter, and TikTok become an extension of long-standing aspects of musical theatre engagement. \u003cbr\u003e\u003cbr\u003eAlthough casual observers may dismiss social media's import, social media has revolutionized the field of musical theatre since the early days of Web 2.0 with spaces such as AOL, LiveJournal, and Myspace. Now, as social media continues to grow in relevance, the nuanced ways in which digital platforms influence musical culture remain ripe for study. \u003ci\u003eSocial Media in Musical Theatre\u003c\/i\u003e moves beyond viewing social media merely as a passing fad or a space free from critical engagement. Rather, this volume takes a serious look at the critical role social media play in musicals, thus challenging how social media users and musical theatre-makers alike approach digital spaces. \u003cbr\u003e\u003cbr\u003eThis book introduces the relationship between musical theatre and social media in the 21st century as well as methods to study social media's influence on musicals through three in-depth case studies organized around marketing on YouTube, fan engagement on Twitter, and new musical development on TikTok.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eTrevor Boffone\u003c\/b\u003e is Lecturer in the Women's, Gender \u0026amp; Sexuality Studies Program at the University of Houston, USA. His work using Dubsmash and TikTok with his students has been featured on \u003ci\u003eGood Morning America\u003c\/i\u003e, \u003ci\u003eABC News\u003c\/i\u003e, \u003ci\u003eInside Edition\u003c\/i\u003e, and \u003ci\u003eAccess Hollywood\u003c\/i\u003e, among numerous national and local media platforms. He is the author of \u003ci\u003eRenegades: Digital Dance Cultures from Dubsmash to TikTok\u003c\/i\u003e. He is the co-editor of \u003ci\u003eEncuentro: Latinx Performance for the New American Theater\u003c\/i\u003e; \u003ci\u003eNerds, Goths, Geeks, and Freaks: Outsiders in Chicanx and Latinx Young Adult Literature\u003c\/i\u003e; and \u003ci\u003eShakespeare and Latinidad\u003c\/i\u003e.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e14 December 2023\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eMethuen Drama\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350358560\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback \/ softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e128\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e3.84\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51196763144332,"sku":"9781350358560","price":14.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_303294cf-19b6-4a92-a6d0-4ff29a9db215.jpg?v=1782962078","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350358560","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}