{"product_id":"9781350331396","title":"Fundamentals of Fashion Management","description":"\u003ch3\u003eFundamentals\u003c\/h3\u003e\u003ch1\u003eFundamentals of Fashion Management\u003c\/h1\u003e\u003ch3\u003eSusan Dillon | Corinna Budnarowska | Ruth Marciniak\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThis 3rd edition of \u003ci\u003eFundamentals of Fashion Management\u003c\/i\u003e has been updated throughout to reflect the impact of digital innovation and sustainable practices on every aspect of the industry. Featuring a new chapter on the fashion consumer, this edition offers insight into the processes of segmenting and targeting markets, the purchase decision process, and ethical and social responsibilities of fashion companies and the consumers they sell to.\u003cbr\u003e\u003cbr\u003eIf you are unsure whether to pursue a role in marketing, buying, or retailing then \u003ci\u003eThe Fundamentals of Fashion Management \u003c\/i\u003ewill help you decide. There's advice on fashion entrepreneurship, career paths and guidance on profession practice, as well as new international case studies and interviews with leading professionals, making this is a must-have guide to the industry and your place in it.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\u003cp\u003e\u003cb\u003eRuth Marciniak \u003c\/b\u003eis an Associate Lecturer at the Fashion Retail Academy, London.  She is an active researcher with research interests in branding, digital and social media and experiential marketing.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eCorinna Budnarowska\u003c\/b\u003e is a Senior Lecturer at Arts University Bournemouth, UK, teaching, researching and consulting in the areas of fashion marketing, consumer behaviour, retail entrepreneurship and fashion sustainability.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eSusan Dillon \u003c\/b\u003eis a former fashion educator, now independent creative practitioner whose work centres on contemporary porcelain jewellery, sustainable design, and craft-led approaches to creative business.\u003c\/p\u003e\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e03 September 2026\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350331396\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e23.52\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331244556428,"sku":"9781350331396","price":33.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_ea568dfd-6246-4c92-a4fa-a25ff8f29633.jpg?v=1783595445","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350331396","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}