{"product_id":"9781350177604","title":"Fashion Retail Innovation","description":"\u003ch1\u003eFashion Retail Innovation\u003c\/h1\u003e\u003ch3\u003eTamsin McLaren\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eUnderstand what drives retail success in fashion-and learn how to build the next generation of innovative retail businesses.\u003cbr\u003e\u003cbr\u003eWhy do some fashion brands thrive through periods of disruption while others fail? \u003ci\u003eFashion Retail Innovation\u003c\/i\u003e answers this question through a compelling mix of retail history, global case studies, and industry interviews, revealing the strategies that have helped fashion retailers adapt, evolve, and grow in changing markets.\u003cbr\u003e\u003cbr\u003eYou'll trace the evolution of fashion retail from the general stores of early American settlers and the shopping arcades of Europe to omnichannel retail, resale, experiential shopping, and smart retail.\u003cbr\u003e\u003cbr\u003eThrough real-world examples, you'll explore how retailers respond to emerging technologies, changing customer expectations, sustainability challenges, and new opportunities for growth.\u003cbr\u003e\u003cbr\u003eInternational case studies and interviews with industry leaders bring concepts to life, showing how brands have navigated market shifts, embraced innovation, and created value for customers, communities, and businesses. You'll also be introduced to the Fashion Retail Innovation Framework, a practical model that helps you evaluate retail challenges, unlock progress, and develop resilient, future-focused fashion ventures.\u003cbr\u003e\u003cbr\u003eIdeal for students, educators, and industry professionals, Fashion Retail Innovation provides the knowledge, inspiration, and strategic tools you need to navigate-and shape-the future of fashion retail.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003eTamsin McLaren is a Senior Lecturer in Marketing at the University of Bath School of Management, UK. Her fashion industry experience in category and sales management, marketing, design, retail management, and visual merchandising inform current teaching and consultancy. Tamsin's active research areas are experiential marketing, brand management, and creativity. She is the co-author of \u003ci\u003eMarketing Fashion Footwear\u003c\/i\u003e (Bloomsbury, 2017).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e18 February 2027\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350177604\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003eHardback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e288\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51669923070092,"sku":"9781350177604","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_ccc6f7e5-71e7-498d-96ca-6a9f0704bcaf.jpg?v=1785204482","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350177604","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}