{"product_id":"9781350135543","title":"Fashion Brand Stories","description":"\u003ch1\u003eFashion Brand Stories\u003c\/h1\u003e\u003ch3\u003eJoseph H. Hancock\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eBusiness \u0026amp; Economics \/ Industries \/ Fashion \u0026amp; Textile Industry\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThrough ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., \u003ci\u003eFashion Brand Stories\u003c\/i\u003e shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers.\u003cbr\u003e\u003cbr\u003eThese entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption.\u003cbr\u003e\u003cbr\u003eInstructor's resources to accompany this edition are available at bloomsbury.pub\/fashion-brand-stories-3e\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eJoseph H. Hancock II\u003c\/b\u003e is a professor at Drexel University, USA. He has worked in management, branding, merchandising, and leadership for landmark companies, including The Gap, The Limited Corporation, and Target Corporation. He is principal editor for the journal \u003ci\u003eFashion, Style \u0026amp; Popular Culture\u003c\/i\u003e, and co-editor of \u003ci\u003eThe Fashion Business Reader\u003c\/i\u003e (Bloomsbury Visual Arts, 2019).\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e20 October 2022\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350135543\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e216\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e17.12\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51331863904396,"sku":"9781350135543","price":38.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_14b9776d-f522-4975-80b2-325d994eb4a7.jpg?v=1783599584","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350135543","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}