{"product_id":"9781350031036","title":"More Than A Name An introduction to branding","description":"\u003ch1\u003eMore Than A Name\u003c\/h1\u003e\u003ch2\u003eAn introduction to branding\u003c\/h2\u003e\u003ch3\u003eMelissa Davis | Steve Everhard\u003c\/h3\u003e\u003cdiv\u003e\u003cb\u003eDesign \/ Graphic Arts \/ Branding \u0026amp; Logo Design\u003c\/b\u003e\u003c\/div\u003e\u003cbr\u003e\u003cdiv\u003e\u003cp\u003eThe successful   creation of a brand is essential in the promotion of a company or service,   and getting it wrong can be an expensive mistake.  In this new edition of \u003ci\u003eMore   Than A Name,\u003c\/i\u003e Melissa Davis and Steve Everhard take you through everything you need to know   about developing a clear identity for a brand and the best techniques to promote   the desired message, experience and emotions in the most effective way.  \u003cbr\u003e\u003cbr\u003eYou'll discover:\u003cbr\u003e\u003cbr\u003e-            What makes up a brand identity\u003cbr\u003e-            How to create guidelines for in-house and external partners\u003cbr\u003e-            The challenges and benefits of defining and targeting specific   audiences\u003cbr\u003e-            Current trends in corporate promotion, including online and viral marketing \u003cbr\u003e\u003cbr\u003eWith a strong   focus on the visual aspects of branding and updated with contemporary examples and information on digital campaigns, this book is perfect for readers   coming to the topic from graphic design, marketing and branding.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eMelissa Davis\u003c\/b\u003e has over 20 years' experience in journalism, branding and corporate communications. She has worked with some of the world's biggest brands, including Apple, Shell and Microsoft, consulting on communication strategies, brand campaigns and sustainability. Melissa is based in London.\u003c\/div\u003e\u003cbr\u003e\u003ctable\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublication Date: \u003c\/td\u003e\n\u003ctd\u003e11 May 2028\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePublisher: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Academic\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eImprint: \u003c\/td\u003e\n\u003ctd\u003eBloomsbury Visual Arts\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eISBN-13: \u003c\/td\u003e\n\u003ctd\u003e9781350031036\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFormat: \u003c\/td\u003e\n\u003ctd\u003ePaperback softback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePage Count: \u003c\/td\u003e\n\u003ctd\u003e240\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eWeight (oz): \u003c\/td\u003e\n\u003ctd\u003e16.0\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":51669640872076,"sku":"9781350031036","price":40.46,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/getimage_e61bb399-fce0-4cb3-8619-828b5408996b.jpg?v=1785203144","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781350031036","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}