{"product_id":"9781349957989","title":"Journal of Brand Management: Advanced Collections","description":"\u003ch1\u003eJournal of Brand Management: Advanced Collections\u003c\/h1\u003e \u003ch2\u003eBalmer, John M. T.; Powell, Shaun M.; Kernstock, Joachim; Brexendorf, Tim Oliver\u003c\/h2\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis prestigious edited collection of articles from the \u003ci\u003eJournal of Brand Management\u003c\/i\u003e discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. \u003ci\u003eAdvances in Corporate Branding\u003c\/i\u003e is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2018-04-28\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349957989\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/978-1-352-00008-5\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 205\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47521110851724,"sku":"9781349957989","price":107.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349957989.jpg?v=1776005504","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349957989","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}