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This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.
Published by: Palgrave Macmillan
Publication Date: 2020-11-13
Format: Paperback
ISBN-13: 9781349707690
DOI: 10.1057/978-1-137-52719-6
Dimensions: 210cm x148cm
Pages: 321