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The first edition of this book was a milestone. Applying the new theory of multinational enterprises in a North American context, it popularized internalization theory. Now with a new introduction assessing the ground-breaking contribution of the book, this 25th Anniversary edition gives scholars access to the original text.
Published by: Palgrave Macmillan
Publication Date: 2006-07-03
Format: Paperback
ISBN-13: 9781349544882
DOI: 10.1057/9780230625167
Dimensions: 216cm x140cm
Pages: 164