Marketing in the Emerging Markets of Islamic Countries

Marinov, M.

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Details

Published by: Palgrave Macmillan

Publication Date: 2006-11-28

Format: Paperback

ISBN-13: 9781349543182

DOI: 10.1057/9780230626287

Dimensions: 216cm x140cm

Pages: 207