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A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Four sections cover fundamentals of IP, country factors and their impact on IP, international management of IP and international strategies of IP with case studies and statistical data.
Published by: Palgrave Macmillan
Publication Date: 2008-04-24
Format: Paperback
ISBN-13: 9781349543168
DOI: 10.1057/9780230582071
Dimensions: 216cm x140cm
Pages: 309