The Sustainability Effect

Brady, A.

Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations.

Details

Published by: Palgrave Macmillan

Publication Date: 2005-09-15

Format: Paperback

ISBN-13: 9781349543144

DOI: 10.1057/9780230508484

Dimensions: 216cm x140cm

Pages: 175