{"product_id":"9781349523573","title":"Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes","description":"\u003ch1\u003eBrand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes\u003c\/h1\u003e \u003ch2\u003eTrappey, Randolph J.; Woodside, A.\u003c\/h2\u003e \u003cp\u003eCustomers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book advocates in situ use of the long interview method.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-11-23\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003e ISBN-10: 9781349523573\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349523573\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230514201\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 258\u003c\/p\u003e ","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":44352546537612,"sku":"9781349523573","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349523573.jpg?v=1755085782","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349523573","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}