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Using a unique combination of cultural studies research, neo-pragmatist philosophy, and psychoanalytic theory, the author sheds light on the formation of a social identity and the important role that mass media play in this process. Case studies covering a range of media and communities provide a model for developing a truly explanatory as well as descriptive account of self-media interaction that bridges the two opposing sides of the media audience debate and provides a significant new dimension to notions of 'passive' and 'active' media audiences.
Published by: Palgrave Macmillan
Publication Date: 2005-01-01
Format: Paperback
ISBN-13: 9781349522996
DOI: 10.1057/9780230501119
Dimensions: 216cm x140cm
Pages: 228