{"product_id":"9781349518487","title":"Levels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management","description":"\u003ch1\u003eLevels of Corporate Globalization: Developing a Measurement Scale for Global Customer Management\u003c\/h1\u003e \u003ch2\u003eKuchinka, P.\u003c\/h2\u003e \u003cp\u003eThis book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-01-01\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349518487\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230511316\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 192\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":46313341255820,"sku":"9781349518487","price":98.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349518487.jpg?v=1771536440","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349518487","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}