{"product_id":"9781349517626","title":"Breaking Through: Implementing Customer Focus in Enterprises","description":"\u003ch1\u003eBreaking Through: Implementing Customer Focus in Enterprises\u003c\/h1\u003e \u003ch2\u003eVandermerwe, S.\u003c\/h2\u003e \u003cp\u003eIn this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.\u003c\/p\u003e \u003ch3\u003eDetails\u003c\/h3\u003e \u003cp\u003ePublished by: Palgrave Macmillan\u003c\/p\u003e \u003cp\u003ePublication Date: 2004-06-04\u003c\/p\u003e \u003cp\u003eFormat: Paperback\u003c\/p\u003e \u003cp\u003eISBN-13: 9781349517626\u003c\/p\u003e \u003cp\u003eDOI: 10.1057\/9780230514300\u003c\/p\u003e \u003cp\u003eDimensions: 216cm x140cm\u003c\/p\u003e \u003cp\u003ePages: 209\u003c\/p\u003e ","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47431655194764,"sku":"9781349517626","price":49.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/9545\/1788\/files\/9781349517626.jpg?v=1775892098","url":"https:\/\/fh90cf-fv.myshopify.com\/products\/9781349517626","provider":"Late Knight Books and Services, LLC","version":"1.0","type":"link"}