Breaking Through: Implementing Customer Focus in Enterprises

Vandermerwe, S.

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.

Details

Published by: Palgrave Macmillan

Publication Date: 2004-06-04

Format: Paperback

ISBN-13: 9781349517626

DOI: 10.1057/9780230514300

Dimensions: 216cm x140cm

Pages: 209